Why 3D Immersion?
“It's all about IMPACT! Our goal is for your employees to learn MORE information in LESS time and retain it LONGER.”
If you are looking for a new solution to your old training problems, we've got your answer. Regardless of your current training delivery method, computer/web-based (C/WBT) or instructor-led (ILT), there's a good chance that you've experienced some of the typical shortcomings that often result.
- Good information, short retention
- Little or no impact on behavior
- Low participation
- Lacks interactivity
- Lacks context that disconnects learners from learning objectives
- Lacks focused learning
- Training is perceived as a “waste of time”
Just because people say they “know what to do”, doesn't mean they always “do what they know”.
3-D ETC's process addressed most of the factors that inhibit high comprehension, retention and change and delivers quality learning experiences that your employees remember for a lifetime. In addition, various studies have concluded that stereoscopic images are up to 8 times more memorable than normal two-dimensional images and utilization of immersive headsets further enhances the learning retention rate.1
- 3D stereoscopic video combined with binaural audio maximizes sensory engagement and makes the learning experience more impactful and compelling.
- Immersion isolates the trainee from distractions and improves focus of attention, preventing the mind from wandering and facilitating a clear focus of attention on the subject matter.
- Scenario-based learning, including the experience of the Cause/Effect/Consequence (CEC) of a situation, drives home positive behavior and induces intrinsic motivation leading to immediate change.
- 3D immersion eliminates the perception that training is boring, mundane or routine.
- Customized experiential scenarios connect with learners on a personal level and keep them focused and engaged.
- High-impact experiences maximize time efficiency for learners often reducing the overall training time.
- Easily and seamlessly augments your current C/WBT or ILT program without having to re-develop content or curriculum.
“We effectively move people from knowing what to do, to doing what they know.”
There is significant research that supports the effectiveness of 3D video in relation to memory retention and immersion as it relates to learning. 3-D ETC is also conducting academic studies on the effectiveness of 3D video combined with immersion.
Our approach is also supported in part by Ohio State Professor Edgar Dale and his research on the “Cone of Learning” model. Dale demonstrated that the more senses engaged in any experience, the deeper and longer lasting the memory. In the learning continuum, the least memorable experiences, with a 10% retention rate, are verbal messages acquired through reading, listening and looking at still images. Traditional videos, movies, exhibits and television only increase the retention level to 50%.
Dale's research has shown that to maximize message retention and change attitudes and behaviors, learners must experience a simulation that comes as close to real-life as possible. Our level of involvement determines what we remember and how we respond . in other words, experience facilitates change.
3-D ETC's immersive 3D video emulates the perception of depth experienced by human binocular vision while binaural audio realistically captures the experience of sound. Combined, these technologies closely mimic a real-life experience, which according to the Dale model is the most effective learning environment.
The tools employed by 3-D ETC are designed to most closely recreate how we experience reality. Because vision is our dominant sense, what we see and take in during an experience becomes our point of reference and what we tend to remember and believe. This helps internalize learning, which is crucial to any sustained behavior change. Captured with two cameras and delivered to the viewer in a stereoscopic viewing environment, 3D video emulates human sight. This creates stereopsis or “whole brain activity”. Two-dimensional video does not.
Developed by a team of psychologists and experienced audio engineers, 3-D ETC's binaural audio emulates human hearing, increasing dimensionality and spatial imaging. Binaural sounds stimulate feelings and heighten emotional awareness so that training participants have the experience of being present. 3-D ETC production crews use a binaural microphone to capture this heightened effect.
Delivery through head-mounted displays creates isolation from distraction and focuses attention solely on the message. These tools flip employees' experience of locus of control from external to internal, from believing they cannot affect their environment to understanding that they are in control of what happens to them. Viewing of traditional video training does not provide the same effect or have the same impact.